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Data Protection Declaration

In its capacity as the operator of the FIRST CLAAS USED Portal, CLAAS Global Sales GmbH (hereinafter called "CLAAS") is responsible for processing personal data of the portal's users. CLAAS attaches great importance to the protection of personal data and the privacy of users. CLAAS collects, processes and uses personal data solely in accordance with the contents of this Data Protection Declaration and applicable German data protection legislation, especially the German Data Protection Act (BDSG) and the German Telemedia Act (TMG).

This Data Protection Declaration by CLAAS contains information on what personal data are collected during use of the FIRST CLAAS USED Portal and the purpose for which the data are used. CLAAS recommends every user to read the following comments carefully.

Personal data

Personal data means information which can be used to find out the identity of a person. This information includes, for example, a user's name, e-mail address, postal address and telephone number. It does not include information with no connection to a specific person (for example, the number of visitors to the FIRST CLAAS USED Portal or information concerning a company). Generally speaking, users may utilise the FIRST CLAAS USED Portal without revealing their own identity.

Registration and user accounts

CLAAS offers optional registration for the FIRST CLAAS USED Portal. However, registration is necessary in order to be able to use all the functionalities of the FIRST CLAAS USED Portal without restriction.

During registration, personal data are collected and stored for use at a later date. In particular, the name and other personal data of the user are requested during registration. CLAAS creates a user account for the individual user based on the information provided during registration. Only registered users may fully utilise the FIRST CLAAS USED Portal.

Storage and processing of personal data

CLAAS stores all information relating to the users of the FIRST CLAAS USED Portal on specially protected servers. Technical and organisational measures are used to protect these servers against loss, destruction, access, change or distribution of the data by unauthorised persons. Access to the stored data is only possible for a few authorised persons. These persons are responsible for technical, commercial or editorial management of the servers and the data stored on the servers. In spite of regular checks, however, total protection against all dangers is not possible.

Since transmission of information over the Internet is never entirely safe, CLAAS cannot guarantee the safety of the data transmitted over the Internet in connection with the use of the FIRST CLAAS USED Portal. However, the personal data specified during registration for FIRST CLAAS USED Portal are transmitted over the Internet in encrypted form. We use SSL (Secure Socket Layer) encryption to transmit data.

Personal data are processed by CLAAS solely for the purpose of user administration for the FIRST CLAAS USED Portal. Where you have provided CLAAS with explicit consent to marketing measures, CLAAS is also entitled to use the data for advertising purposes to the extent specified accordingly.

Transmission of data

In principle, CLAAS will not pass on your personal data to third parties, and especially not for advertising purposes. Personal data will only be passed on exceptionally if the user agrees to this or CLAAS is entitled or obliged to transmit these data due to legal regulations, official decrees or court decisions. This may include, in particular, the provision of information for prosecution purposes, to avert dangers or enforce intellectual property rights.

Information about your computer

Whenever the FIRST CLAAS USED Portal is accessed, CLAAS collects – irrespective of optional registration – information about the computer utilised by the user, i.e. the IP address, the browser inquiry and the time of this inquiry. The status and the data quantity transmitted during this inquiry are also recorded. CLAAS also collects product and version information about the utilised browser and the computer's operating system. CLAAS also records the website from which the First CLAAS Used Portal was accessed.

The IP address of the computer is only stored for the period in which the FIRST CLAAS USED Portal is utilised and is then deleted immediately or is anonymised through compression. The other data are stored for a limited period of time. CLAAS uses these data to operate the FIRST CLAAS USED Portal, especially to detect and rectify errors, determine capacity utilisation and make adjustments or improvements. The IP address and other data are not utilised here to identify the user. User profiles are normally only pseudonymised (see also Web tracking).

Web tracking

The CLAAS website uses web analysis tools from Webtrends Inc., 851 SW 6th Ave. Suite 1600, Portland, Oregon 97204, USA ( These are designed to allow the use of the website to be analysed. When you visit the CLAAS website, information transmitted by your browser is collected and analysed by Webtrends. The data is collected by means of pixels (web beacons) embedded on the web pages and by the use of cookies. The data collected, which is exclusively stored on IT systems in Germany, is used to create anonymous usage profiles that are used as a basis for website statistics. Individual users, however, are not personally identified, and information is not linked to other data. 

Use of cookies

The FIRST CLAAS USED Portal uses cookies. Cookies are small text files which are stored on your computer via your Internet browser. Cookies are used to make a website more user friendly and more effective. For technical reasons, they may be needed in order for the shopping cart to work. CLAAS uses "session cookies" which are deleted when you end your browser session. It also uses persistent cookies via which CLAAS can recognise you as a returning visitor. Most browsers are set in such a way that they automatically accept cookies. However, every user may independently deactivate cookie storage or set the browser in such a way that a message is triggered as soon as cookies are sent.

Links to other websites

The FIRST CLAAS USED Portal contains links to other websites which are maintained by CLAAS, CLAAS dealers or third parties. Different data protection declarations may apply to the linked websites. If CLAAS does not operate the linked website itself, CLAAS has no influence on whether and to what extent the individual operators of the linked website make data protection declarations and comply with the obligations according to these declarations. If you leave the CLAAS website, it is recommended that you read the data protection guidelines of any linked website that collects personal data carefully. For example, the CLAAS website features a link to the CLAAS fan page on Facebook, YouTube and Google+. Unlike the social plugin, this link does not transfer any data to the social network operator. Instead, if you call up the relevant link, the CLAAS fan page on Facebook opens in a new window.

Provision of information and change of data

Every user has a right to information about the personal data stored in the FIRST CLAAS USED Portal and, if necessary, a right to correct, block or delete the data. The stored data relating to a user whereby this is a CLAAS sales partner may be changed at any time by a written communication to the responsible contact person at CLAAS. All other users can update their data in the "My Account" menu under the "Account" function. The "Delete account" function does not result in the permanent deletion of all personal data saved with CLAAS.
To permanently delete your data that is stored with CLAAS, please inform us accordingly at the following e-mail address: Your contact for information about your saved personal data is the CLAAS data protection officer.


Should you have any questions relating to data protection, particularly with regard to how the personal data is handled, you can contact the CLAAS Data Protection Officer for the FIRST CLAAS USED Portal via e-mail at or by post at CLAAS Global Sales GmbH Der Datenschutzbeauftragte Mühlenwinkel 1 33428 Harsewinkel, Germany.

Amendment of the Data Protection Declaration

CLAAS reserves the right to amend this Data Protection Declaration at any time with effect for the future. An up-to-date version is available online in the FIRST CLAAS USED Portal. CLAAS recommends that you regularly obtain information about the valid Data Protection Declaration and any changes.


Harsewinkel, March 2015